Demand Generation as a Living Strategy
TXB is a demand funnel that thinks it through with you, builds it, and keeps the plan and the results in one place.
Book a demo and see TXB work from your own company's public information.
- Strategy written as documents you can edit
- Pages, forms, assessments and emails built from them
- A built-in CRM, and it runs on top of your existing web infrastructure
- Two lead scores and five dashboards, so you can see whether it worked
The CEO asks which campaign produced pipeline. You have leads, a report and a hunch.
Four things go wrong between a strategy and a result.
The strategy sits in a folder
It is written, presented and filed. The pages, emails and ads are built later, somewhere else, and nothing ties them back to it.
The funnel lives in five tools
Ads, pages, forms, email and analytics each hold a piece. Each one works. Nobody can see the whole.
Finance asks what is working, and nobody can say
Finance asks which marketing produced a right-fit conversation. The answer takes exports from four tools, and still comes back as a best guess.
Fixing it costs more than the problem
Agency retainers in South Africa start at R22,500 a month. An enterprise suite costs more, and still needs someone to design and build the funnel.
One funnel, designed, built, scored and measured together
A demand agency's method, turned into a product.
TXB researches your market, then writes your positioning, ideal customer, brand and demand strategy as documents. It asks you real questions along the way and waits for your answers.
It then builds the funnel from those documents: pages, forms, a scored assessment, a guide and email sequences. Everything stays editable, in the same editors your team uses.
The plan and the results sit in one workspace. When something a document was written from changes, TXB marks it for review, so the plan never drifts away from the funnel.
TXB is a Demand Funnel Copilot
The AI supports the work. You decide. Two steps are planned, not yet built, and we say so.
TXB reads your site and documents first, then asks real questions with real options. Positioning, ideal customer, brand and demand strategy arrive as documents to edit or approve.
Pages, forms, an assessment, a guide, email sequences, and the images and tracked links for your ads are built from the strategy. Edit any of it with TXB in the editor. Each is a draft until you approve it.
Your results will be read against the strategy, with a recommendation on what to change. Planned, not yet built.
Each recommended change will wait for your approval before it ships, as everything else does. Also planned, not yet built.
Every contact is scored for fit and engagement, and five dashboards open to the people behind each number.
You answer its questions, then approve the strategy
TXB reads your site and documents first, then asks real questions with real options. Positioning, ideal customer, brand and demand strategy arrive as documents to edit or approve.
What is in TXB
Five areas are built and running. One more is planned, not yet built. Selected clients can also have our experts work alongside their team.
Research and strategy
TXB researches your market, then writes your strategy as documents you approve.
- Market positioning, with competitors found line by line
- Ideal customer profile and personas
- Brand and messaging, with logos, theme and image style
- Demand strategy and a ranked campaign portfolio
- Sources named and dated, and gaps stated plainly
Build the funnel
Everything TXB makes is a real asset you can open, edit and approve.
- Pages, a blog, case studies and help docs
- Forms and email sequences
- Assessments with a scored report
- Lead magnets as designed guides or slide decks
- Funnels with a tracked link for every channel
- Images made in your brand's own style
Measure who is right
Every visit, form, email and answer lands in one record, so you can see what the plan produced.
- A fit score and an engagement score on every contact
- A quadrant: who to call now, who to nurture, who to leave alone
- Company views, with each company's buying committee
- Five dashboards: visitors, performance, journey, audience, email
- Every chart opens to the people behind the number
Stay in control
You direct the work, and you can always see how it was made.
- Every document and asset is a draft until you approve it
- Change an answer and rewind the work
- Choose how much TXB runs on its own, and review every choice it made
- Documents marked for review when the strategy above them changes
- Work carries on when you close the tab
Connect and run
Your own domain, your own accounts, and your own settings.
- Your website and funnels on your own domain
- Email sent from your own address
- Conversions sent to Google Analytics, Google Ads and LinkedIn
- Booked calls recorded as funnel events
- Brand and ideal customer profile as settings the AI writes
- AI usage shown for your workspace
AI inside the running funnel
The funnel's results will be read against your own strategy, with the next improvement recommended for you to approve. Planned, not yet built.
- Findings that name their evidence
- Improvements you approve
- Ask your funnel how you are doing
- A live sync with HubSpot
Built to work with your team
The AI supports the work. Your people shape it, together.
Comment anywhere
Leave a comment on a word, a section or a whole card, in documents, boards, pages, emails, assessments and forms. TXB can answer them in the chat.
Ask a colleague to review
Send a published version to a colleague for comments, then address them together.
Decisions carry a name
A document says who decided what, so you know whom to ask and a choice never reads as the machine's.
Work beside the AI
While TXB works, talk to a copilot beside it: steer the run, edit a finished document, or leave a note it reads at its next stage.
Read how it was made
Open any run and see each question and answer, with the name of whoever gave it.
Change your mind
Change an answer and the work rewinds, with undo. Every choice TXB made for you is listed, and you can change any of them.
Your alternatives
Three ways teams solve this today, and what each leaves you with.
Agency retainer | Stitch the tools | Enterprise suite | TXBTXB | |
|---|---|---|---|---|
| Who writes the strategy | The agency, usually as a document | You, in a document | You, or a consultant | TXB, with your answers |
| Who builds the funnel | The agency | Your team, tool by tool | Someone you hire | TXB, with your approval |
| Where the results live | In the agency's reports | Spread across each tool | In the suite | Beside the plan, in one place |
| What it costs | Thousands of dollars a month | Licences, plus your team's time | Priced for enterprises | Discussed in the demo |
A few weeks from commercial launch, and taking our first clients now
Until launch, we accept clients after a demo and a discussion. TXB has no published client result yet, so we claim none.
We would rather you judge TXB on what you can check than on a promise. Open the product and see each claim for yourself. Everything shown here is built and running, and anything still planned is named as planned.
Questions people ask us
Who TXB is for
We would rather tell you now than waste your time.
It is for you if
You market a B2B software, technology or professional services company of about 50 to 500 people, with a small team that cannot yet say which marketing produced pipeline. Agencies that want a funnel to show their clients are in scope too.
It is not for you if
You sell to consumers, or you want a sales pipeline tool. TXB holds contacts and scores them, but it is not a sales CRM.