Your funnel inherits five decisions. How many did anyone write down?
The Funnel Strategy Maturity Check is free. Four screens of three questions take about 6 minutes. Your reading appears the moment you finish
Built from your answers, your report asks one thing of each decision: could a colleague check it without asking you?
Four things the check reads in your funnel
Four decisions, each scored on one test: could a colleague find it in writing and check a lead against it?
Buyer and offer in writing
Is your buyer written down: role, company size, the trigger, and who you leave out? Is your offer? And was your last campaign built from both, or briefed without them?
Message and qualifier in writing
Your message is the one line your ads and pages claim. Your qualifier says which leads sales will take. The check asks if both are written and signed off
Reviewer and measure
The check asks who reviews your marketing results, by name or role, and against which number. If nobody owns that number, nobody can answer the CEO with one figure
Leads traced to a programme
Pick one deal from this quarter. Can you name the programme that produced it, and the written decision behind that programme? The check asks how far back that trail goes
What a funnel nobody wrote down costs you
If nobody wrote down the buyer, the message or the measure, nobody can check the funnel, or defend it
Sales and marketing picture different buyers
Your team briefs a campaign for one buyer. Sales judges the leads against another. Leads get turned down for a reason nobody wrote down, so nobody can check it. Next campaign, the same argument starts over
The message launched before the CEO read it
Nobody signed off the claim your ads and pages make. So it can change after launch, and nothing records why. When results come in, there is no agreed line to judge them against. You are left defending a message nobody chose
Marketing and finance report different pipeline numbers
Nobody agreed in advance what success is, or who checks it. So when the CEO asks what marketing returned, you build the answer on the day. It comes from whatever report is open. Finance has its own number, and the two may not match
A deal you cannot trace to its campaign
Leadership asks which campaign produced a deal. Your answer stops at a channel: LinkedIn, search, an event. Past that, nobody can say. When you next ask for budget, that gap gives finance a reason to cut it
What you see the moment you finish
One report, built from your own 12 answers, on screen as soon as you click See my reading
One number shows how much of your funnel rests on decisions someone wrote down. Under it, a bar for each of four areas: buyer and offer, message and qualifier, reviewer and measure, lead tracing
Your score lands in one of four bands, from Mostly Unwritten to Written and Reviewed. Each says what your reading means for your funnel, and where to start. If your funnel holds up, it says so
A card for each of the four areas shows its own reading and two things you could start this quarter. The report names the gap furthest from what your funnel produces. Start writing there
Your score out of 100
One number shows how much of your funnel rests on decisions someone wrote down. Under it, a bar for each of four areas: buyer and offer, message and qualifier, reviewer and measure, lead tracing
We built it on one plain test
Every answer is held to one test: could someone else pick up this decision and check it?
We build a platform where a funnel is designed, built, scored and measured in one place. The strategy, the funnel's pages and every scored lead sit side by side. Each traces back to a written decision.
The Funnel Strategy Maturity Check holds your funnel to that same standard. It claims no client result. It shows you what your own answers say.