Your marketing budget can leak in five places. Which is your largest?
Where Does Your Budget Leak? is a free check: 12 questions, about 6 minutes. You see your reading on screen straight away
We use your details only to fit the reading to you. Each answer is judged by what finance could check.
What the check reads in your own funnel
Each one is a question your CEO or finance director could put to you in the next budget review
Your leak sources
Which of the five places your budget leaks is the largest in your own funnel. A total tells leadership what you spent. It cannot tell them where the money went
Who owns the fix
Whether one named person reads your results and changes something. A leak nobody owns is found again at the next budget review, and the one after
Traced to source
Whether a result can be followed back to the spend behind it. With that trace, finance hears a line they can check. Without it, they hear a claim
What not knowing costs you at budget review
Four moments in a review where a total and a hunch stop being enough
Which spend produced pipeline?
Your CEO asks which campaigns produced pipeline. You give the total spend, the leads it bought and a hunch. The room hears a total, not an answer. The meeting ends with a request to come back with more
Finance asks for a tenth back
Finance asks you to cut a tenth of the budget. If you cannot name your weakest spend, the cut lands evenly, or finance picks the line for you. The programmes that produce pipeline lose as much as the ones that leak. The leak stays, on a smaller budget
Your CRM says one number, marketing another
Your marketing platform reports one pipeline figure. The CRM shows a different one. Finance asks which one is right, and the meeting becomes an argument about the data. Nobody gets to what the budget returned. You leave with the data questioned and the budget question still open
A leak nobody owns comes back
If a weak result has no named owner, everyone agrees it needs fixing and nobody fixes it. At the next review it is back on the table. This time leadership asks why marketing found it twice and left it. That question is harder than the first
What you get after question 12
Your reading appears on screen straight after the last question. It is free, and it reads from your answers alone
Your score out of 100 places you in one of four bands, from Not Yet Defensible to Fully Defensible. Each band says how much of your case would hold if a director asked what the budget returned
One card each for your leak sources, who owns the fix, and whether your results trace to source. Each says what your answers suggest, then gives actions you can start this quarter with what you have
Your reading ends on the one leak to look at first. Your next step is plain: put one person's name beside its fix. Then trace its results back to the spend behind them
Your score, and its band
Your score out of 100 places you in one of four bands, from Not Yet Defensible to Fully Defensible. Each band says how much of your case would hold if a director asked what the budget returned
Built by TXB.ai, from the paper's five sources
One test behind every question: could your finance team check it without asking you?
TXB.ai builds the platform where AI and your team design, build, score and measure a B2B funnel in one place. AI does the depth and speed. Your team decides each step.
The check ranks the five leak sources set out in The Budget Leakage Paper. It asks about the last time someone questioned what the budget returned. TXB.ai has no client result to show you yet, so your reading rests on your own answers.